Upcoming Webcast: Call Tracking and Analytics 101

US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology...

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How New & Existing Customers Interact With Your Paid Search Ads Differently

Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. The post How New & Existing Customers Interact With Your Paid Search Ads Differently appeared first on Search Engine Land.

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Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App

For the second year in a row, Bing and the NCAA are teaming up to help fans fill out their NCAA brackets and follow all 67 games of this year's tournament. The post Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App appeared first on Search Engine Land.

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Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor

Bing native ads extend the reach of search ads to MSN.com The post Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor appeared first on Search Engine Land.

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How To Grow Online Market Share Without Increasing Your PPC Budget

What's the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Search Engine Land.

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Google Image Search tests colored filter buttons

Google Image Search adds a splash of colors by testing new filter buttons. The post Google Image Search tests colored filter buttons appeared first on Search Engine Land.

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Google Search Analytics Delays Yet to be Fixed

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1WWI2dr