Tuesday, February 2, 2016

Google Webmaster Guidelines Updated, 2016



from Google SEO News and Discussion WebmasterWorld http://ift.tt/23Gvc8o

New and Improved Local Search Expert Quiz: What's Up with Local SEO in 2016?

Posted by Isla_McKetta

Think you're up on the latest developments in local SEO?

One year ago we asked you to test your local SEO knowledge with the Local Search Expert Quiz. Because the SERPs are changing so fast and (according to our latest Industry Survey) over 42% of online marketers report spending more time on local search in the past 12 months, we've created an updated version.

Written by local search expert Miriam Ellis, the quiz contains 40 questions designed to test both your general local SEO knowledge and your industry awareness. Bonus? The quiz takes less than 10 minutes to complete.

Ready to get started? When you are finished, we'll automatically score your quiz.

Rating your score

Although the Local Search Expert Quiz is just for fun, we've established the following guidelines for bragging rights:

  • 0–14 Newbie: Time to study up on your citation data!
  • 15–23 Beginner: Good job, but you're not quite in the 3-pack yet.
  • 24–29 Intermediate: You're getting close to the centroid!
  • 30–34 Pro: Let's tackle multi-location!
  • 35–40 Guru: We all bow down to your local awesomeness.

Resources to improve your performance

Didn't get the score you hoped for? Brush up on your local SEO knowledge with this collection of free learning resources:

  1. The Moz Local Learning Center
  2. Glossary of Local Search Terms and Definitions
  3. Guidelines for Representing Your Business on Google
  4. Local Search Ranking Factors
  5. Blumenthal's Blog
  6. Local SEO Guide
  7. Whitespark Blog

You can also learn the latest local search tips and tricks by signing up for the MozCon Local one-day conference, subscribing to the Moz Local Top 7 newsletter, or reading local SEO posts on the Moz Blog.

Don't forget to brag about your local search expertise in the comments below!


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from Moz Blog http://ift.tt/1UFu3I2

SearchCap: Google Presidential Candidate Cards, Valentine’s Day Searches & Locksmith Woes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Presidential Candidate Cards, Valentine’s Day Searches & Locksmith Woes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1nJ46gD

Marketing Land’s SocialPro Coming To Seattle This June; Registration Open

Sharpen your social media marketing skills by attending Marketing Land’s SocialPro! We’ve moved to an awesome new location: the Bell Harbor Convention Center on the waterfront in Seattle, WA. Join fellow hard core social media practitioners for cutting-edge paid, earned and owned tactics from...

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1SU1LvL

Beta Rates Expire Next Week. Register For MarTech Today!

Join innovators and main street brands next month pioneering marketing technology at MarTech: The Marketing Tech Conference. Score $350 in savings on All Access Passes by February 13. Register today! The post Beta Rates Expire Next Week. Register For MarTech Today! appeared first on Search Engine...

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1PugYBi

Google Search iOS App Adds “I’m Feeling Curious” To 3D Touch

Google adds a cute surprise to the Google search app on iOS, the "I'm Feeling Curious" button on hard press. The post Google Search iOS App Adds “I’m Feeling Curious” To 3D Touch appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1JTRpJF

Monday, February 1, 2016

Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category

Looking at last year's trends, jewelry buyers waited until the last minute. This and other search and ad trends from Bing Ads. The post Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1UDj8i6