AdWords Changes The Definition Of Conversions For Reporting & Columns

Conversions are a-changing. In mid-October AdWords will be changing the "Conversions" columns & reporting to only include optimized conversion actions. The post AdWords Changes The Definition Of Conversions For Reporting & Columns appeared first on Search Engine Land.

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Siri Comes To Apple TV & Could Make Search A Natural Part Of Watching

A Siri button on the new Apple TV remote lets users pull up weather, sports scores, and search across apps. The post Siri Comes To Apple TV & Could Make Search A Natural Part Of Watching appeared first on Search Engine Land.

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4 Ways Search Marketers Can Become More Effective Communicators

You may be great at your job, but are things getting lost in translation between you and the client? Contributor Kristie Colby shares tips for ensuring everyone's getting their message across. The post 4 Ways Search Marketers Can Become More Effective Communicators appeared first on Search Engine...

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Domain www or without www? And why Majestic says subdomain is stronger?

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How To Apply Neuroscience Principles To Your Landing Pages

By understanding how humans' brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers' needs. The post How To Apply Neuroscience Principles To Your Landing Pages appeared first on Search Engine Land.

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NFL Scores A Google Logo To Kick Off Tonight’s Opening Game

The National Football League season starts tonight at 8:30 p.m. EST with the Pittsburgh Steelers taking on the New England Patriots. The post NFL Scores A Google Logo To Kick Off Tonight’s Opening Game appeared first on Search Engine Land.

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Internet-Wide Retargeting POWERED By Social Psychographics

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by capturing your precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic...

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