Thursday, September 3, 2015

Google Maps “Explore” Adds Curated Recommendations, New Features

Google is adding more content, filters and personalization to the “Explore” feature in Google Maps for Android in the US and UK. In several markets to start (SF, NYC and London) Google says you’ll get new “curated recommendations” about nearby dining options: Once you...

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SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update appeared first on Search Engine Land.

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Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature

New version also includes at-a-glance Popular Now content on Apple Watch and easier access to Privacy Search Mode. The post Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature appeared first on Search Engine Land.

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Wednesday, September 2, 2015

Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast

How data can help strengthen customer relations without crossing the personal privacy line. The post Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast appeared first on Search Engine Land.

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Google Brings YouTube TrueView Campaigns Into The AdWords Fold

Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns. The post Google Brings YouTube TrueView Campaigns Into The AdWords Fold appeared first on Search Engine Land.

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Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box

"Fun facts" or "I'm feeling curious" search returns dynamic answer box at the top of results, along with "Ask another question" option. The post Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box appeared first on Search Engine Land.

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The Click is a Lie: Lessons from The Interruption Curve

At online marketing's inception, advertisers were thrilled to be able to see click-throughs, since they'd never had such measurable media offline. Columnist Soren Ryherd urges today's marketers to avoid getting caught up in that now-outdated metric. The post The Click is a Lie: Lessons from The...

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