Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast

How data can help strengthen customer relations without crossing the personal privacy line. The post Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast appeared first on Search Engine Land.

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Google Brings YouTube TrueView Campaigns Into The AdWords Fold

Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns. The post Google Brings YouTube TrueView Campaigns Into The AdWords Fold appeared first on Search Engine Land.

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Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box

"Fun facts" or "I'm feeling curious" search returns dynamic answer box at the top of results, along with "Ask another question" option. The post Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box appeared first on Search Engine Land.

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The Click is a Lie: Lessons from The Interruption Curve

At online marketing's inception, advertisers were thrilled to be able to see click-throughs, since they'd never had such measurable media offline. Columnist Soren Ryherd urges today's marketers to avoid getting caught up in that now-outdated metric. The post The Click is a Lie: Lessons from The...

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Bing Ads Android App Debuts: A Test Drive

Now available in the Google Play store, here is a look at what to expect. The post Bing Ads Android App Debuts: A Test Drive appeared first on Search Engine Land.

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Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube

Do you need to study for your AdWords certification exams or will you pass without cracking a book? Columnist and former Googler Fredrick Vallaeys lays out the critical things to know for the Shopping and YouTube tests. The post Cut AdWords Certification Time In Half With These Study Guides For...

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Google Says, The Wrong Type of App Interstitials Will Get You Penalised

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