PPC Ads Not Performing? Reduce Cognitive Load

Is your ad copy not performing as well as you'd hoped? Contributor Andrew Goodman suggests that perhaps you're making users think too much. The post PPC Ads Not Performing? Reduce Cognitive Load appeared first on Search Engine Land.

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Find Your Facebook Audience Gold!

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. We love...

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The Future of SEO: 2015 Ranking Factors Expert Survey

Site drops from top 30 Google pages for one query only

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1JVgiCx

SMB Mobile Websites Saw 11 Percent Page View Gain After Mobile Friendly Update

There has been discussion and debate about whether and how much websites were impacted by Google’s Mobile-Friendly algorithm update. I wrote last week about a study that argued non-mobile-friendly sites were disappearing from the top positions in mobile search results. Now comes a study of small...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1EnPtR5

SearchCap: Bing Ads Updates, Global CPC Benchmarks & Moz’s 2015 Search Ranking Factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Updates, Global CPC Benchmarks & Moz’s 2015 Search Ranking Factors appeared first on Search Engine Land.

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Google Analytics - receiving data from redundant hostnames

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1f8sNhc