Why We’re THIS Excited For The 2015 Search Engine Land Awards

Need another reason to enter to win one of the 2015 Search Engine Land Awards for SEO & SEM? ALL profits from entry fees, awards sponsorships and awards celebration tickets sold to benefit BeTheMatch.org & CODE.org. Learn more now! The post Why We’re THIS Excited For The 2015...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1CUfrkd

SearchCap: Google Panda 4.2, AdWords CPCs & Featured Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Panda 4.2, AdWords CPCs & Featured Snippets appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Kn20ca

How to name a product color for Google?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1MnSAiI

SPONSOR MESSAGE: Tips for Creating a Better Mobile Email Experience

On average, about 40 percent of e-mail opens come from mobile devices and tablets. Unfortunately, many mobile subscribers are less engaged because they are being forced through an experience that is not optimized for them. It’s daunting, as a marketer, to figure out how to address this...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1CXn6hj

Act Now: SMX East Rates Increase Saturday

SMX East rates increase Saturday. Register now for lowest rates! Here’s what’s in store: 50+ sessions, keynotes and clinics featuring results-producing tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1DyfNYn

AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It

Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Columnist Mark Ballard explores the issue. The post AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1gQ8bvy

How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)

If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn Gabe explains his process for identifying and measuring the impact of these direct answers in search results. The post How To Find Google Featured...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Lx6C2m