SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve...

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Report: Nokia’s Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group

According to Bloomberg and CNBC Nokia has found a buyer for its HERE mapping unit. The company had sought as much as $4 billion. However the reported purchase price is roughly $2.7 billion (€2.5 billion). The winning (and perhaps only) bid was made by a German consortium of car manufacturers, which...

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The Cross-Border Series Part 2: Establishing A Search Marketing Strategy In Europe

In the second installment in his multipart series on capturing international visitors through paid search, Bing's Gabriel Kwakyi shares his insights for targeting European searchers. The post The Cross-Border Series Part 2: Establishing A Search Marketing Strategy In Europe appeared first on...

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Create Your Own Display Audiences With Custom Affinity Segments

Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. The post Create Your Own Display Audiences With Custom Affinity Segments appeared first on Search Engine Land.

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Google Explains How They Handle The New Top Level Domains (TLDs)

Google has published the latest on how they handle TLDs, both the new ones, the old ones and the geo-specific ones. The post Google Explains How They Handle The New Top Level Domains (TLDs) appeared first on Search Engine Land.

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Bing Search Traffic Declining? You’re Not Alone, It May Be An Analytics Issue.

Did you notice a huge drop in your Bing search traffic? You are not alone. It may be an analytics issue. The post Bing Search Traffic Declining? You’re Not Alone, It May Be An Analytics Issue. appeared first on Search Engine Land.

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Is Phantom 2 actually Panda moving to real time?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1Ju7aQK