Lowest Rates For The Largest Search Marketing Event Expire Next Week! Register For SMX East & Save $500

The countdown has begun! Super early bird rates expire next week for SMX East, the world’s premier search marketing conference. Register for 3 days of cutting edge tactics presented by search marketing masterminds that will leave your competition in the dust. Here’s what you should expect September...

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Google Tests Direct Hotel Booking

Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel site. This was first pointed out by travel news site Tnooz. Other than the example provided in the...

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Google AdWords Adds Bidding Tools For Target CPA And Target ROAS

Target CPA Bid Simulator and target recommendations offer automated bidding suggestions. The post Google AdWords Adds Bidding Tools For Target CPA And Target ROAS appeared first on Search Engine Land.

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Energize Your AdWords Campaigns With Call Analytics – July 22 Webcast

4 simple rules for successful AdWords campaigns. The post Energize Your AdWords Campaigns With Call Analytics – July 22 Webcast appeared first on Search Engine Land.

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B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever

Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it's important to look further than the immediate conversion. The post B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever appeared first on Search Engine Land.

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Google Search Console Sends Incorrect Hreflang Implementation Notices To Webmasters

Google sent out mass notifications of hreflang issues to webmasters via the Google Search Console. The post Google Search Console Sends Incorrect Hreflang Implementation Notices To Webmasters appeared first on Search Engine Land.

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Are You Ready For Mobile Paid Search v2.0?

Columnist Josh Dreller asserts that when it comes to paid search, staying current means investing in mobile -- but getting ahead means adopting a "mobile-first" mindset. The post Are You Ready For Mobile Paid Search v2.0? appeared first on Search Engine Land.

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