SearchCap: Google PDF Spam, Paid Search Up & Mobile Movie Times

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google PDF Spam, Paid Search Up & Mobile Movie Times appeared first on Search Engine Land.

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What Does It Mean To Be “Search Marketer of the Year”?

Learn more about the two awards to be presented for Male and Female Search Marketer of the Year at the inaugural Search Engine Land Awards event in NYC. Details about how to nominate a stellar search marketer included. The post What Does It Mean To Be “Search Marketer of the Year”?...

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IT Security Company Uncovers Google Link Spamming Technique Through Cloaking PDF Documents

See how these hackers used PDF documents to inject links and keywords and through cloaking techniques, scammed searchers to go to other web sites. The post IT Security Company Uncovers Google Link Spamming Technique Through Cloaking PDF Documents appeared first on Search Engine Land.

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“Great Price” Messaging Spotted In Google Shopping Ads

Follows on other recent value price messaging tests spotted in PLAs. The post “Great Price” Messaging Spotted In Google Shopping Ads appeared first on Search Engine Land.

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Google Reports A 41% Growth In Mobile Searches For Movie Showtimes

According to a recent study, Google found 74% of moviegoers search online for showtimes, with 56% of the searches happening on mobile. The post Google Reports A 41% Growth In Mobile Searches For Movie Showtimes appeared first on Search Engine Land.

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Planting The Seeds For An Evergreen Content Strategy

Columnist Patrick Stox explains how to create an evergreen content strategy based on keyword insights to capture searchers at various points in the conversion funnel. The post Planting The Seeds For An Evergreen Content Strategy appeared first on Search Engine Land.

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Google Maps Hides Search Bar, HERE Struggles To Sell

Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE. Google Maps now will hide the search bar on the top and explore bar on the bottom of the map screen to create a larger visual field. One tap causes those bars to...

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