Get Killer Ad Copy Today! Buy Now!

In this helpful how-to, columnist Mona Elesseily explains her process for writing compelling, effective copy for PPC ads. The post Get Killer Ad Copy Today! Buy Now! appeared first on Search Engine Land.

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Third Party Data: Its Uses In Search & More

Third-party data is powerful, but also controversial. In the fourth and final installment of his series on the data landscape, columnist Alistair Dent discusses the applications of (and issues surrounding) this data type. The post Third Party Data: Its Uses In Search & More appeared first on...

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Under The Hood: How Google AdWords Measures Store Visits

Google introduced in-store conversion metrics late last year. Columnist and Googler Matt Lawson dives into the details of this new way of measuring offline behavior. The post Under The Hood: How Google AdWords Measures Store Visits appeared first on Search Engine Land.

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Post-Mobilegeddon Update: Is The Impact As Catastrophic As Predicted?

Columnist Jayson DeMers recaps the findings of multiple studies done on the impact of Google's mobile friendly update. The post Post-Mobilegeddon Update: Is The Impact As Catastrophic As Predicted? appeared first on Search Engine Land.

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Confirmed: Google Core Search Algorithm Update & Expect Future Changes As Well

The Google update from yesterday was a core ranking change, something Google often does throughout the year. This was not Panda, Penguin or HTTPS related. The post Confirmed: Google Core Search Algorithm Update & Expect Future Changes As Well appeared first on Search Engine Land.

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Russia Poised To Pass Sweeping Right-To-Be-Forgotten Law

If passed, law would place burden on search engines to locate information online that individuals, including public figures, want removed. The post Russia Poised To Pass Sweeping Right-To-Be-Forgotten Law appeared first on Search Engine Land.

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Google Trends Major Refresh - Now Shows Search,YouTube and Google News

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