YP Launches New Local Search Marketplace For National Advertisers

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these...



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The Shifting World Of Search: Predictions For 2015 And Beyond

As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs. The post The Shifting World Of Search: Predictions For 2015 And Beyond appeared first on Search Engine...



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A Content Marketer’s Guide To SEO: A Checklist

Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential. The post A Content Marketer’s Guide To SEO: A Checklist appeared first on Search Engine Land.



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Google Tests Search Results Listings Without Descriptions

Google tests how searchers would react to not seeing a snippet description in the search results. The post Google Tests Search Results Listings Without Descriptions appeared first on Search Engine Land.



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How Google Made It A Little Harder To Reach Google.com From Outside The US

Google says the change is meant to help local searchers, but does the Right To Be Forgotten play a role? The post How Google Made It A Little Harder To Reach Google.com From Outside The US appeared first on Search Engine Land.



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Heal’s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping

E-commerce sites can greatly benefit by switching from regular search text ads to Google Shopping ads, as demonstrated by columnist Rebekah Schelfhout's case study. The post Heal’s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping appeared first on Search Engine Land.



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Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling

Along with 3,400 other people, CEO Marissa Mayer yodeled for a full minute to mark Yahoo's big day. The post Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling appeared first on Search Engine Land.



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