SPONSOR MESSAGE: Choosing An SEM Platform

The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. This guide, explores the benefits of SEM tools and identifies the key factors...



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See the Agenda for MarTech: The Marketing Tech Conference

Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco,...



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How Google’s Penguin 3.0 Is Playing Out Across The Web

How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update's impact. The post How Google’s Penguin 3.0 Is Playing Out Across The Web appeared first on Search Engine Land.



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Bing Insights Integrated Into Microsoft Office Word Online

Office Word Online adds Bing Insights to your document creation process. The post Bing Insights Integrated Into Microsoft Office Word Online appeared first on Search Engine Land.



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Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue

What's the relationship between traffic and revenue in SEM? Columnist George Michie explains. The post Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue appeared first on Search Engine Land.



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Annie Jump Cannon Google Logo Marks The 151st Birthday Of The Famous Female Astronomer

Cannon created the seven-scheme spectral classification system, and the mnemonic device "Oh, be a fine girl - kiss me" to help remember it. The post Annie Jump Cannon Google Logo Marks The 151st Birthday Of The Famous Female Astronomer appeared first on Search Engine Land.



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Google Overhauls AdWords Editor: Version 11 Released Globally

Editor now supports more bulk editing features and enables side-by-side window viewing. The post Google Overhauls AdWords Editor: Version 11 Released Globally appeared first on Search Engine Land.



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