Yahoo Test Removes Display URLs On Select Text Ads

Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured...



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3 Key Display Advertising Themes For Search Marketers

Digital marketers’ jobs are not getting any easier. Whereas search marketing complexity arises from the sheer volume of keywords and campaigns that brands have to manage and optimize for, display marketing complexity is born from the dizzying array of players in the display ecosystem. It’s...



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The best URL structure for a site with lots of different categories?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/15iSZ4r

Move web to HTTPS: Let's Encrypt project, to be launched summer 2015

from Google SEO News and Discussion WebmasterWorld http://ift.tt/15fwM7o

Google Adds Additional Information and 3d Views to Mobile Search

from Google SEO News and Discussion WebmasterWorld http://ift.tt/15f1iOE

3 Proven Ways To Write Ads That Deliver More Conversions

Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media's CEO on the changes that will have a positive impact. The post 3 Proven Ways To Write Ads That Deliver More Conversions appeared first on Search Engine Land.



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Thanksgiving Recipes On Bing: Everything To Make The “Perfect” Holiday Dish All In One Place

Still not sure what you’re bringing to Thanksgiving Day dinner? No worries – Bing has curated what it says are the “most perfect” holiday recipes from a variety of recipe sites, including Food.com, AllRecipes.com and TasteOfHome.com. A search for ‘Thanksgiving...



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