Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks

Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1u6dACg

The Real Reason No One Wants To Link To You

Wondering why no one is linking to you? Julie Joyce gives you the lowdown on why your site isn't as linkworthy as it could be. The post The Real Reason No One Wants To Link To You appeared first on Search Engine Land.



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/11ec1Hs

Best practice: Block with robots.txt or noindex when test platform has leaked

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1u60epC

A few of my key pages are no longer in Google SERPs and I don't know why!

from Google SEO News and Discussion WebmasterWorld http://ift.tt/147e4Ow

Negative Seo by posting exerpts of your site

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1AYamp5

Pinterest Evolving Into A Personalized Search Substitute

This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company’s head of engineering, Michael Lopp. No one from Search Engine Land was able to attend on short notice; however the company shared a number of updated stats. Much more than a...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1zIbwnc

Sweden The Latest To Consider Google “Link Tax” For Newspapers

A member of the Swedish parliament, Niclas Malmberg, wants Google to help fund Swedish news publications along the lines of the French model established last year. Threatened with a “link tax,” Google agreed “to create a €60 million Digital Publishing Innovation Fund to help...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1oCEn8g