Measuring PPC Account Efficiency Vs. Volume: A Case Study

In making your PPC accounts efficient, are you passing up volume that could be profitable? Columnist Matt Umbro checked it out in one account. The post Measuring PPC Account Efficiency Vs. Volume: A Case Study appeared first on Search Engine Land.



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Google: More First Page URLs In Search Results Are HTTPS Relative To The URLs On The Web

At Search Marketing Expo East, Google’s Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google’s HTTPS ranking signal. Page One Search Results More Likely To Contain HTTPS Urls Gary explained that why only 10% of the crawled and discovered...



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7 Simple Tips For Optimizing Pinterest Search From A Pinterest Engineer [#SMX]

It’s not hard to make the case that Pinterest is a perfect social network for marketers, and Tailwind CEO Daniel Maloney hit upon the crux of the matter during a session this week at SMX East in New York. Twitter, he said, is mostly about what I’m doing; Facebook is about who I am; Pinterest...



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Google SafeSearch For Schools Now Supports HTTPS

Google’s Brian Fitzpatrick, Engineering Director, announced on the Google Security Blog that the Google SafeSearch feature that network administrators can force over their networks now supports HTTPS. That means if the network administrators upgrade to the new protocol, all searches over...



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John Mueller: Pretty confident that Penguin 3.0 will be launched before the end of 2014

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How can I stop Negative SEO from Comment Spam bots

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SMX East 2014 Day Three Live Blog Coverage

Day three of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog Googler Talks HTTPS + Insights from SEO VIPs, BruceClay.com #SMX Liveblog: Conversion Rate Rock Stars, BruceClay.com #SMX Liveblog: Google Says Penguin May...



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