Google Introduces Automatic Item Updates For PLAs

Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates”...



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It’s Not (All) About The Links: Communicating For Outreach

You've researched and identified your link building targets, but what's the best way to speak to them? The post It’s Not (All) About The Links: Communicating For Outreach appeared first on Search Engine Land.



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How To Create A 301 Redirect Map

Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity. The post How To Create A 301 Redirect Map appeared first on Search Engine Land.



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Google Testing Smartphone Friendly Icon In Search Results, Again

Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPhone using Chrome: This is what I see on my...



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Old content and Panda 3.4

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The Idea of Going “Big” with Content Writing

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No need to optimize mobile website anymore?

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