SPONSOR MESSAGE: The Display Retargeting Planning Guide

Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, including the use of search intent data to augment...



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The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close

For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo...



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Dangerous Weapon Ads On Google: A Look At New Policy Center Enforcement A Week In

Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up...



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How To Keep Your Product Advertising Game Sharp

Contributor Matt Ackley from Marin provides data and insights on the latest product advertising trends and best practices. The post How To Keep Your Product Advertising Game Sharp appeared first on Search Engine Land.



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Should You Really Spend Your Time (And Resources) On Negative SEO?

Every site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water. The post Should You Really Spend Your Time (And Resources) On Negative SEO? appeared first on Search Engine Land.



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Bing Ads Makes Close Variants On Exact Match Permanent In U.S.

That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact...



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Holiday Search Planning For Local Businesses In 5 Easy Steps

How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success. The post Holiday Search Planning For Local Businesses In 5 Easy Steps appeared first on Search Engine Land.



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