Bing Ads Makes Close Variants On Exact Match Permanent In U.S.

That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1v97m41

Holiday Search Planning For Local Businesses In 5 Easy Steps

How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success. The post Holiday Search Planning For Local Businesses In 5 Easy Steps appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1n9uKxF

Google SEO versus Reverse Engineering Google; what's the difference

from Google SEO News and Discussion WebmasterWorld http://ift.tt/ZWCfgw

Checklist while converting my site from http to https

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1v83NuW

Panda 4.1 Rolling Out

from Google SEO News and Discussion WebmasterWorld http://ift.tt/YerBQL

Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out

Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/YeexuV

Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids

To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1rgEiYi