Enterprise Digital Analytics Platforms – New Market Intelligence Report

Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketerís Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring...



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Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2

Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related...



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Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.

Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby...



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The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics

Though SEO tactics may come and go, the underlying principles behind them often remain true. The post The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics appeared first on Search Engine Land.



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How Social Campaign Audits Can Inform Your SEO

While not a direct ranking factor in Google's algorithm, a strong social presence can still help bolster a brand's search visibility. The post How Social Campaign Audits Can Inform Your SEO appeared first on Search Engine Land.



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Need Help Poisoning Rankings, Negative SEO Only Helped

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EU Antitrust Endgame Looking More Murky, Risky For Google

The Wall Street Journal added more color to the unfolding story of the collapse of the Google-European Commission antitrust settlement. Notwithstanding denials by outgoing competition czar Joaquín Almunia, it’s clear that pressure from major European publishers, rivals and politicians...



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