Expert Insights On The Future Of SEO, Part 1

Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015. The post Expert Insights On The Future Of SEO, Part 1 appeared first on Search Engine Land.



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Search Within A Search: Google Testing New Search Box

Google is trying out a new search box that displays under the first search result. Right now, Google’s first search result often includes a search box that lets users search within that first search result, as shown here for Microsoft.com: According to a report on Google Operating System...



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AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate

Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough...



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Bing Testing More Updates To Its Search Results Page

After this week’s story on possible changes coming to Bing’s navigation bar, it appears the site is also testing how search results are displayed. Along with repositioning its navigation bar, All Google reports Bing is experimenting with Google-like search cards for its results....



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SPONSOR MESSAGE: Get $500 off Your First Month from the World’s Finest Link Building Firm

Page One Power is the world’s finest link building firm, and we’re offering you a $500 discount on your first month of service. Our highly-educated, in-house writers, researchers and outreach specialists are the best in the business. We’re fully committed to transparency and we only build...



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Create Charts Using AdWords Scripts For Quick Insights

Using AdWords scripts to automatically generate reports will allow you to spend that time performing account optimizations. The post Create Charts Using AdWords Scripts For Quick Insights appeared first on Search Engine Land.



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Google Tests Different Colors For Stars Ratings In Search Results

Google is testing various colors for their yellow/orange star reviews in the web and local search results. Typically, when you search for local queries, Google may present you with a ratings in the form of five star ratings, with the stars in an orange/gold color. Google is now testing those stars...



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