Tuesday, August 5, 2014

Live @ SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm

If the changes going on in local search are giving you a headache, you’re not alone. For example, Google’s Pigeon update is a newly released algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The core...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1kDtx0h

In PPC, Low CTR = Low Profits

In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1tS9Cxf

Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools

Google is now showing those who submit reconsideration requests, their original reconsideration request when Google documents that they’ve received it. Google shows this within Google Webmaster Tools messages are. Previous, Google would just confirm they received it and then hopefully respond...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1tS8qKj

Google Mobile Testing Search Results Snippet Descriptions

Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results. I personally cannot replicate it but @northeasternext...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1kkAqTF

Google Quietly Removes Author Stats From Google Webmaster Tools Labs

In December 2011, Google launched author stats within Google Webmaster Tools, giving those who used authorship across sites, statistics on how well their content did. Author stats were unique in that it would show you how many impressions and clicks your content received not on a site by site basis...



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Google Sandbox 2.0? Help!





from Google SEO News and Discussion WebmasterWorld http://ift.tt/1uLxnbP

Pigeon Update Or Rollback Happening Now?





from Google SEO News and Discussion WebmasterWorld http://ift.tt/1ACAqU6