Should You Be Bidding On Your Brand Terms For Your Search Ads?

While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental...



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Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.

Flash, Adobe’s multimedia based web site technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their...



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Now Link Google My Business And AdWords, Get Account-Level Location Extensions

Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business,...



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Should popups be a negative ranking factor?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/U51tG6

Google Posts 63 World Cup Logos Since Start Of Tournament – Here Are 10 Worth A Second Look

The Google Doodle team outdid itself during this year’s World Cup, posting a total of 63 World Cup inspired Google logos from the start of the tournament until yesterday’s final game. To kick-off the FIFA 2014 World Cup, Google posted the above image of Rio De Janerio on its global...



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Google’s Quality Rating Guide Leaked Again; Here Is Version Five

Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page...



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Google Making Maps App More Competitive With Yelp

Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The new version includes the following improvements: Search results appear with descriptions on the map Easy switching between map and list view of results...



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