Top 5 SEO competitor analysis benchmarks - what are the most useful?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1jrqg39

Google Officially Launches Webmaster Tools International Targeting

Google has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within Google Webmaster Tools helps webmasters debug common issues with their implementation of href-lang. The markup enables Google and other search...



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Algorithm change July 5th? massive drop in rank July 5th, 2014

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1mXCLEz

Reassess How You Prioritize Your E-Commerce PPC Campaign Builds

Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1oqd5f5

Apple Maps To Offer Choice Of Google, Others For Directions

According to Cult of Mac Apple is doing something very interesting with iOS 8 Maps. It’s giving people a choice of apps to use for directions. A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1mRF8bV

New Google AdWords PLA Test Groups Products By Price

This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks —...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1y3fH9E

New AdWords Quality Score Info: What You Need To Know

By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!...



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