Tuesday, July 15, 2014

Google’s Quality Rating Guide Leaked Again; Here Is Version Five

Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1zC9vHt

Google Making Maps App More Competitive With Yelp

Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The new version includes the following improvements: Search results appear with descriptions on the map Easy switching between map and list view of results...



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Monday, July 14, 2014

Top 5 SEO competitor analysis benchmarks - what are the most useful?





from Google SEO News and Discussion WebmasterWorld http://ift.tt/1jrqg39

Google Officially Launches Webmaster Tools International Targeting

Google has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within Google Webmaster Tools helps webmasters debug common issues with their implementation of href-lang. The markup enables Google and other search...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1wlq31V

Friday, July 11, 2014

Reassess How You Prioritize Your E-Commerce PPC Campaign Builds

Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1oqd5f5

Apple Maps To Offer Choice Of Google, Others For Directions

According to Cult of Mac Apple is doing something very interesting with iOS 8 Maps. It’s giving people a choice of apps to use for directions. A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1mRF8bV