Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue

German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. And this time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1stBKXP

Am I choosing a suitable schema type for my data?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1w3MhHw

June 15th Flat Line Traffic

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1w3MhqQ

Google: Search For Music And Play Immediately In Apps

Google has faced an existential threat from apps in mobile. Its all-purpose functionality on the PC didn’t translate into mobile; and the company was in danger of losing its internet “gatekeeper” role as smartphones become primary internet devices. Google Now, voice search and...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1ysUC9I

Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition

With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates,...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1lbIftf

Want To Future-Proof Your SEO? 6 Ethical Guidelines To Consider

Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for performing ethical SEO. By sticking to these guidelines, you’ll keep your reputation, your clients, and the search engines happy! 1. Follow The Search...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/UmTEMz

How To Promote An E-Book Launch With A Be Everywhere Day

It’s no secret e-book launches are usually boring, and oftentimes dreadfully so. This is because, well, it’s hard to be creative with yet another PDF launch — especially if you’re in a saturated market. How can you create an e-book launch that generates some real attention? The Be...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1lbpRkd