Google: Search For Music And Play Immediately In Apps

Google has faced an existential threat from apps in mobile. Its all-purpose functionality on the PC didn’t translate into mobile; and the company was in danger of losing its internet “gatekeeper” role as smartphones become primary internet devices. Google Now, voice search and...



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Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition

With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates,...



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Want To Future-Proof Your SEO? 6 Ethical Guidelines To Consider

Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for performing ethical SEO. By sticking to these guidelines, you’ll keep your reputation, your clients, and the search engines happy! 1. Follow The Search...



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How To Promote An E-Book Launch With A Be Everywhere Day

It’s no secret e-book launches are usually boring, and oftentimes dreadfully so. This is because, well, it’s hard to be creative with yet another PDF launch — especially if you’re in a saturated market. How can you create an e-book launch that generates some real attention? The Be...



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LinkedIn Beefs Up Their Job Search Resume With The Addition Of A New Standalone IPhone App

It’s true, LinkedIn has become a leader in the job search space with their Talent Solutions offerings pulling in 275.9 million dollars in Q1 this year. To futher their foothold, LinkedIn has launched a new stand alone job app for the iPhone dubbed LinkedIn Job Search. LinkedIn Job Search App...



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The Feature Google Killed The + Command For — Direct Connect — Is Now Dead

Cast your mind back to November 2011, only a few months after the launch of Google+. That’s when Google made one of its biggest Google+ification moves. It demoted a long-standing search feature involving the plus symbol so that searchers could instead more easily reach new “Google+...



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The New Amazon Search And Impact on Google Ecom Searches

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