WalmartLabs Scoops Up Product Search Firm Adchemy

Adchemy made significant inroads in the product search arena in its short time, powering Google Product Listing Ads for brand name customers such as Macy’s, Overstock.com, Finish Line and Walmart. Today, @WalmartLabs, the retailer’s technology lab based in Silicon Valley, announced it...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1inDjvp

App Annie Adds New Tools For Better App SEO, Paid Visibility

App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it’s also offering new tools to help boost App Store Optimization (ASO). Both of these are...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1qau7o4

Link Building ≠ Content Marketing. But Here’s How They Fit Together

Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false....



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1huvyEl

Best Way to Report Group of Related SPAM Sites to Google?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1iWA3Hn

Enterprise Multi Site Migration Questions

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1fBgk5A

Google’s Matt Cutts: Over Time Backlinks Will Become Less Important

Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1kE0Olt

Will backlinks lose their importance in ranking?

Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? Have a question? Ask it in our Webmaster Help Forum: http://ift.tt/I2Tkrj Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://ift.tt/oNYtY3 More videos: http://ift.tt/ruEWTI Webmaster Central Blog: http://ift.tt/q2Ln8P Webmaster Central: http://ift.tt/p8sY8n



from Uploads by Google Webmasters http://ift.tt/1kPoB4B