6 Steps To Boost The Profitability Of Your SEM Acquisition Program

Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click […]



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1qIZHWQ

Best location and URL of XML Sitemaps for your website.

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1hKMR98

Does Google penalize for use of superlatives in title tags?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1l4TJfo

Search Markeet Share: Yahoo Hits New Low, About To Slip Into Single-Digits

On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company. It would appear that Yahoo is continuing...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1iVIrr3

SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its first quarter Digital Marketing Report today,...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/QnTToj

RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1iULjVf

5 SEO Tips To Boost Page Speed

Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site?...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1qDL5rC