Google shorter SERP titles = lower CTR?

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Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization

Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google...



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Redirected domain few weeks ago, 301 Redirect showing in SERPS

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How To Repurpose Content Without Looking Like A Total Jerk

When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of...



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A Complete Guide To The Essentials Of Post-Hummingbird SEO

Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continued to have far reaching impact. In its wake,...



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WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal

The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The...



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Percy Julian Gets Google Logo Marking The Famous Chemist’s 115th Birthday

Today’s Google logo honors renown chemist Percy Lavon Julian, the first African American scientist to be inducted into the National Academy of Sciences. During his career, Julian made a number of significant chemical advancements, including the creation of Aero-Foam, a soy-based product...



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