Thursday, April 10, 2014

Adwords Scripts Grows Up With MCC Level Scripts

So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a snippet of code into each account. Worse yet, if...



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Keyword order and ranking





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Not Provided Comes To Paid Search: What Will The Impact Be?

If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure...



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"Not provided" comes to Google AdWords

See discussion in AdWords forum



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SearchCap: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1lKTG9H

Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1oN6dON

Wednesday, April 9, 2014

Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work

Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1iuDGEM