Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before

Formerly dubbed the Search Query Report, Bing Ads has updated what’s now called the Search Term Report, which houses the data on the terms users actually typed before clicking on an ad. Included in the new release are results on zero-click search queries. These terms had been excluded from...



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Google Testing New Sponsored Shopping Boxes, With 3D View

Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book “Don’t Make Me Think”. Found by Twitter user Brittney...



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Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates

Researchers at Northeastern University in Boston claim the regular overestimation of flu cases by Google Flu Trends can be blamed on Google’s ever-evolving algorithms and the inaccurate analysis of big data. Google Flu Trends often has been cited for incorrectly projecting the number of flu...



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Is Search Marketing No Longer Sexy?

I started writing this article about the sexiness of search from the “green room” at the Computer History Museum in Mountain View, CA — so in case you don’t already know me, you can probably surmise that I might be a geek. Why was I at the Museum? That’s where the LiveRamp 2014...



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Manual Spam Action Revoked! A Case Study

Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn’t do, etc. But the number one thing you shouldn’t do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought...



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Ranking Benefit To Making Your Site SSL? Not Yet But Google’s Cutts Would Like To Make It Happen.

Google has been migrating all their properties to work over SSL over the past years and they are still working on that migration process. Google would like to see you make your site work over SSL as well. So much so that Matt Cutts said at SMX West that he would personally love to make […]



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Holi Google Logo Celebrates India’s Festival Of Colors On Google India’s Homepage

While many will see a St. Patrick’s Day logo on Google’s homepage today, Google India users will see a Holi logo to mark India’s spring festival of colors. Celebrating the arrival of spring, Holi events include a Holika bonfire on the eve of the holiday with singing and dancing....



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