Google Direct Answers: overrated threat?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1cYnKc3

SearchCap: The Day In Search, March 13, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses Google’s head of search spam, Matt Cutts, announced at Search Marketing...



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Google confirms Author Rank impacts rankings but not really

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1dW1TFV

Up-Close @ SMX West: Life After “Not Provided”

Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1nnzBdz

SPONSOR MESSAGE: A Guide to Implementing Revenue-Driving Programs

How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. Download this white paper and discover this year’s most...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1nns3HW

Optimizing Apps For Maximum Findability

Although platforms like Apple’s App Store and Google Play are “closed” environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. During the App Store Optimization session...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1nUWW36

Yandex Begins Purging Links From Its Rankings For Some Moscow Verticals

Yandex chose the Bynet Week conference in the city of Minsk in Belorus to announce that they have “Started to remove links gradually” from the Yandex MatrixNet algorithm for commercial queries in just the Moscow region. Alexander Sadovsky, Head of Web Search at Yandex, made the...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1dVCfkF