SearchCap: The Day In Search, February 18, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Today’s full service ad agency services go far beyond building out creative and...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1j9lvr2

New TLD SEO Issues

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1feBL9m

Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes...



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Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager

Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1gBlUSR

Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight

In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We’re now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a...



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Out of Beta: Google Shopping Campaigns For PLAs Now Available Globally

Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping campaigns to all users globally. Google Shopping...



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Using twitter bootstrap for SEO/Ecommerce websites

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1gRzPDR