New TLD SEO Issues

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Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1jDfH8V

Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager

Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1gBlUSR

Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight

In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We’re now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1gS6TeM

Out of Beta: Google Shopping Campaigns For PLAs Now Available Globally

Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping campaigns to all users globally. Google Shopping...



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Using twitter bootstrap for SEO/Ecommerce websites

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1gRzPDR

5 Tips For Working With A PR Firm To Build Links

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter),...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/M9dCpv