Google In Trouble Again Over Racist Search Suggestions In UK

Is Google Suggest (autocomplete) simply a mirror held up to society; or is it a product that needs to be censored and regulated to protect us from potentially offensive and objectionable content — even defamation? In the latest row over Google Suggest, the company has removed racist and other...



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Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights

Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance...



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Showing Value In 2014: SEO Attribution Deep Dive

Carefully thought out campaign attribution can show your SEO campaign's true value to your business. Settling on a model which paints the least-wrong picture is your starting point, but pretty quickly you can make your model sing, providing real value and efficiency to your marketing budget blend.



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Matt Cutts Says Grammar Issues in Comments Don't Impact Rankings: Should It?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1iKWHp0

How Agile Marketing Changes Your Link Building Process Forever

After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link...



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Want To Speak @ SMX London? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session....



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Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?

All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors, such as the Searchmetrics 2013 SEO Ranking...



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