Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click

This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conversions one per-click and Conversions...



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Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Workshop, Search and Social Media Boot...



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Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite

In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new...



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Google Maps App Now Continually Searching For Faster Route

Google quietly pushed out an update to the iOS version of the Google Maps app that now checks for faster routes to a destination as you drive. The new iOS version of the Google Maps app and the Android app will notify you if there’s a faster route available while you are in transit. Here […]



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Google command for hidden pages

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Start The New Year With A PPC Health Check: Part 2

Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t...



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Doodle 4 Google Contest Asks, “What Would You Invent To Make The World A Better Place?”

Google announced its newest “Doodle 4 Google” contest today, asking young artists to create a doodle around the theme, “If I could invent one thing to make the world a better place…” According to the announcement, parents, teachers and after school programs may submit...



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