Wednesday, November 20, 2013

B2B Website Pitfalls: What Is It That You Do Again?

Have you ever visited a B2B website and come away unsure of what the company actually does? If so, you are in good company. Many B2B websites are verbose, yet vague and confusing. In many B2B organizations, websites are given low priority, especially in light of long, complex close-cycles that...



Please visit Search Engine Land for the full article.





from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/-YDJiQl3_UQ/b2b-website-pitfalls-what-is-it-that-you-do-again-2-177651

Should Subject Experience Optimization Be The New Definition Of SEO?

I recently put forward the concept that we should rename SEO to “Subject Experience Optimization,” and I want to explain why I think all marketers should be on board with this. Google has made a lot of updates to their webmaster guidelines recently, and the common thread in most of...



Please visit Search Engine Land for the full article.





from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/vDSl52lFb2c/subject-experience-optimization-as-the-new-definition-of-seo-176771

Authorship picture is gone





from Google SEO News and Discussion WebmasterWorld http://www.webmasterworld.com/google/4624756.htm

Popular product no longer available - 301 redirect?





from Google SEO News and Discussion WebmasterWorld http://www.webmasterworld.com/google/4624713.htm

Help Us Improve the Moz Blog

Posted by Trevor-Klein


It’s been since April 2010 that we asked for your feedback on the Moz Blog, and quite a lot has changed since then. Panda and Penguin drove an industry-wide shift toward higher-quality content and links, and SEOs have come to realize that they can’t just be SEOs anymore. The percentage of web traffic coming from mobile devices has risen 600%, Google stopped providing data about keywords, and search engines started looking at far more than just your query to give you helpful results.


To keep up with those changes, SEOmoz became Moz, expanding the scope of its tools and content to reflect the increasingly diverse and interrelated areas of inbound marketing. Our audience has expanded accordingly, and in that vein, we want to be sure the blog is keeping pace.


Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be?


If you'll help us out by taking this five-minute survey, we can make sure we're offering the most useful and valuable content we possibly can. When we're done looking through the responses, we'll follow up with a post about what we learned.


Note: If you're viewing this page on a mobile device, you might need to tap on the icon below to see a mobile-friendly version of the survey.






Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!






from Moz Blog http://feedproxy.google.com/~r/MozBlog/~3/mZ3t_NZ1Ul0/2013-moz-blog-survey

Can Old Sites With Old Footprints Survive Modern Algos?





from Google SEO News and Discussion WebmasterWorld http://www.webmasterworld.com/google/4624655.htm

SearchCap: The Day In Search, November 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters Twitter announced they have improved the search capabilities on the iOS and Android...



Please visit Search Engine Land for the full article.





from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/g8xGqumdwk4/searchcap-the-day-in-search-november-19-2013-177820