Why Can Google Not Identify A Snippet Of Unique Text?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2OgpMNE

Rebranding - using 301 - Do we need new content?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2zlZuUX

How to navigate Amazon’s sponsored brand ads updates

How have Amazon’s changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Ptpg3z

SearchCap: Google home page, hotel redesign and Bing intelligent search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zdVWnD

Drive SEO results with artificial intelligence

Are you using the right data?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Az9dss

Expert testing strategies for both low and high volume PPC accounts

Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2qhPbNy

Google launches new design for hotel search results

After months of testing, Google has released a new design for the hotel search results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Ay1lYj