Friday, August 6, 2021

If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief

Plus, trying to get shadow banned on Insta for science

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3AjkHMO

Thursday, August 5, 2021

MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief

And, it looks like the Cleveland Guardians forgot one very important detail

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3Cj5nl7

Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3Ae4adi

July - August Google Algo Update impact SERP Desktop only

Like many others our Google organic has dropped and continues to drop...

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3ylzAxE

Google drops safe browsing as a page experience ranking signal

Google updated the page experience report in Search Console.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3Cqm8LB

Wednesday, August 4, 2021

Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3ChVfJF

A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3A1xHqq

Do you follow the Google guidelines?; Wednesday’s daily brief

Also, Target impression share in Microsoft Advertising grows.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3CgmoML