Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

GatherUp’s examination of internal data shows benefits of inclusive process.

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SMX Advanced Overtime: Your questions answered about webspam and penalties

Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.

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Google doesn’t have an ‘ideal’ page speed

The most meaningful speed metric depends on how users interact with your site, said Google’s Martin Splitt.

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Here’s how to leverage long-tail keywords for your SEO

Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.

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Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

Replying to a third of reviews may increase conversions by 80% for enterprise locations.

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Google Merchant Center updates rolling out ahead of holiday push

Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.

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Video: Eric Enge on Google advice vs. real-world SEO experience

We also discussed how to build out successful content and manage client expectations.

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