Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.

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Multifaceted featured snippets begin rolling out in Google search results

Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries The post Multifaceted featured snippets begin rolling out in Google search results appeared first on Search Engine Land.

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Rand Fishkin leaves Moz, announces a new start-up

After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence. The post Rand Fishkin leaves Moz, announces a new start-up appeared first on Search Engine Land.

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SearchCap: Google right to be forgotten, Google Word Coach game & German ruling

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google right to be forgotten, Google Word Coach game & German ruling appeared first on Search Engine Land.

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Google will not allow editing reviews/personal stuff

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Can you predict what the future holds for your inbound links?

Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be effective, in the future. The post Can you predict what the future holds for your inbound links? appeared first on Search Engine Land.

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An easy way to see if Google thinks your webpages are keyword relevant

Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. The post An easy way to see if Google thinks your webpages are keyword relevant appeared first on Search Engine Land.

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German court: Google has no ‘duty to inspect’ websites for illegal content before displaying

The court held that Google can't be held liable before being notified of a 'clearly recognizable violation' of individual rights. The post German court: Google has no ‘duty to inspect’ websites for illegal content before displaying appeared first on Search Engine Land.

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