Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site

On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was, what if a competitor takes a site that has a severe penalty and 301 redirects it to my...



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Mobile Calls Are The New Conversions: 7 Tips For SEMs

Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the...



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The robots.txt Celebrates 20 Years Of Blocking Search Engines

Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The robots.txt was created by Martijn Koster in 1994 while he was working at Nexor after having issues with crawlers hitting his sites to hard. All major...



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Has Changes Made To Increase Conversions Ever Killed Your Rankings?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1x4EkSO

Returning to SEO after 5 years - please bring me up date

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1x3xe0V

Re-indexing of UK businesses with new telephone numbers.

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1uLfsi0

Panda soar and dump: 10 year old site re-penalised

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1k2h8N1

Low Quality Pages: Block with Robots Meta tag or send 404 error?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1jXIFz5

Generating signals that Google rewards with small e-commerce site

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1jWtB4R

VIDEO + SLIDESHOW: Local Search at 60+ MPH

Every business needs to know what’s coming next, whether it’s shifting demographics, supply and demand changes or product pricing predictions. What are some of the near–future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a...



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Help regarding updated content and previously penalised pages

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1mD45GC

Negative SEO Attack

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1mD459A

Use These Tools To See What Entities Are On A Web Page

Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page....



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3 Opportunities With Those New Google Shopping Campaigns

For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The...



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Google Goes All-In With “OK, Google” Hands-Free Search

The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google’s announcement that all Android-powered devices (KitKat or above) will now respond to the “hotword” OK, Google. Users can initiate a search or control and carry out any...



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