Friday, February 19, 2021

Google brings Display ads to attribution reports as an open beta

Now, advertisers can see Display ads alongside search and YouTube.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3biSnzl

Thursday, February 18, 2021

Responsive search ads now the default in Google Ads

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/37rP1Jb

Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief

Plus, EU search choice screen pleases almost no one

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3awglIf

Google updated metric boundaries for core web vitals in Search Console

You may see more green scores in your core web vitals report in Search Console.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Nh0dBE

Getting unrelated visitors, targeting UK



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Zryuk4

Wednesday, February 17, 2021

Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief

Plus, breaking down President Biden’s social media strategy

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3dnm9p9

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3k4wWWU