cumulative layout speed hurting rankings

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3149Ojk

Why machine learning and understanding searcher intent is so important to search

Write for the user, don’t get bogged down in keywords – it is all about searcher intent.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3aBVXUy

Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs

No longer merely a ‘review site,’ Yelp repositioning as a ‘one-stop local platform’ to communicate and transact with local businesses.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Q2OkwT

Google Search Console can now help you fix your Signed Exchanges (SXG) AMP problems

The AMP enhancement report and the URL inspection tool can now show you issues with your signed exchanges.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3iPo1qo

Does Google Rank Any Videos BUT YouTube?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2wkmuG8

Strange bedfellows Google and Firefox renew their ‘default search’ partnership

Firefox extends 2017 deal with Google as it seeks to diversify revenues.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/347xGo1

Google Performance Planner adds support for conversion delay and shared budgets

Campaign plans can now also be viewed and edited by other stakeholders.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2FpziPE