Pro Tip: Table of contents can provide additional link options in organic search

By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience.

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Google upgrades enterprise messaging capabilities in Maps and Search

Enhanced features include smart replies, visual product carousels, custom welcome messages.

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Google agrees to start paying for news content

Germany, Australia and Brazil are the first three countries, with more coming.

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How to improve efficiency between SEO and IT teams

Learning the language of IT will help find an SEO champion, while SEO can spotlight the value of an IT department by quantitatively showing how an IT team’s assistance can generate revenue.

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How could Google program EAT into the algo?

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How could Google program EAT into the algo?

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Google to shutter CallJoy, virtual agent for SMBs, on July 22

Call intelligence service was another Area 120 project.

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