How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data.

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Facebook pulls back on Campaign Budget Optimization mandate

Advertisers will not be required to use CBO.

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In major shift, Google Shopping opens up to free product listings

After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.

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Amid the economic gloom, some hopeful indicators emerge for marketers

Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending.

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SMX Overtime: Here’s why optimizing images in Google My Business is important

SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right.

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SMX Overtime: When to use the Q&A in Google My Business and how to keep it fresh

SEO expert Niki Mosier of Two Octobers shares insights about managing Q&A and when it makes sense to add a service menu.

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How to avoid duplicate content with product filters?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2RUlWOM