Monday, April 13, 2020

French antitrust decision sets the stage for Google to pay for news content in Europe

Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.

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Video: Dan Leibson on local neural matching and Google My Business issues

Google My Business support is lacking in a big way according to Dan.

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SMX Overtime: Optimize ranking in AnswerBox and People Also Ask

SEO expert Joe Robledo explains how to asses where you stand and how you can win, with featured snippets.

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Saturday, April 11, 2020

TikTok 101: A primer for brands

How brands like Chipotle and E.lf. are marketing on TikTok in 2020.

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Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app

The social media marketing week in review: A round up of news and announcements you may have missed.

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16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search

A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they’re seeing.

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Friday, April 10, 2020

Content and coronavirus: How you can differentiate from the masses

How to think about content, SEO and your customers during the crisis — and prepare for the future.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34pqtxI