Saturday, April 11, 2020

TikTok 101: A primer for brands

How brands like Chipotle and E.lf. are marketing on TikTok in 2020.

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Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app

The social media marketing week in review: A round up of news and announcements you may have missed.

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16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search

A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they’re seeing.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Visg3J

Friday, April 10, 2020

Content and coronavirus: How you can differentiate from the masses

How to think about content, SEO and your customers during the crisis — and prepare for the future.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34pqtxI

What Safari’s 7-day cap on script-writeable storage means for PWA developers

Now marketers know how their days are numbered.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34rSCUO

As advertisers cut back, U.S. paid search spend estimate is slashed by billions

eMarketer argues paid-search is more vulnerable now than in past recessions.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Vg8ZzK

SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable

Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2xZVcp3