Google traffic dropped sharply after updates on Ianuary 2020

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3bVHJxd

The future of identity in a cookieless world

Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2UScIER

Sitemaps when a page can be accessed by multiple filter criteria

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2XlZZMl

Sitemaps when a page can be accessed by multiple filter criteria

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2yCLvx3

Foursquare and Factual merge, CEO Shim to lead combined company

The combined company is the clear market leader for location intelligence.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JLRvpM

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JFZBQJ

UK court to Google: Expose algorithm or withdraw key piece of defense evidence

Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2wjJBRl